Freelancer Article: Professional event management – Don´t let the gardener cut your hair!
Service providers can present themselves with a short article in Zealancer-News. In this issue, we showcase our freelancer 13450 from Wellington who is an event manager focusing on branding.
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Has this happened to you? A customer event is about to take place in your company and “someone” urgently needs to take care of it? Most companies consider events more as a burden than as a benefit since it has to be organised by employees during extra time or overtime. What is your next action when you are informed about a scheduled event? What if you want to contribute and ensure that everything is handled smoothly during the event?
It is needless to abandon your official duties to organize an event while there is someone out there who is specifically equipped with event management skills. Opt for Plan B to save your time and resources! When you engage the services of a professional planner, everything will be conducted quickly and neatly. I can assure you that you will harvest success at the end! It has to be conducted systematically - where all tasks are assigned based on necessity, and the documents from the past year are secluded skillfully. There is no more time to research new ideas and certainly no more time to get offers and compare them.
Remember, a customer has entrusted you with this service. Use every minute to justify the trust and uphold your reputation in the industry. To be considered a continued business partner, you must professionally organize the event.
The success of an event doesn't end at preparation but extends to the event day. Take your time and visualize how you want the venue to look, and source some experienced workmen to wear the hat. Who will be on the site at an early stage and who will be the contact person for the incoming service providers? Who places the artists and takes care of the technology? Who controls the service personnel and keeps an eye on clearing the plates and emptying the ashtrays? Is the schedule still right? Is the music too loud? Are the toilets clean? Are the trophies, microphones, and presenters ready in time for the award ceremony? Who keeps calm when something goes wrong and who coordinates the dismantling? Ideally, the person who made the arrangements should also be in charge of the site.
Today, event management is a special field in itself, which profits from experience, successes, survived crises and solved problems. Even if you have an event department in your company, there is a possibility of defeat if several events are to take place at the same time. It does not pay off to hire another specialist for individual out-of-sequence events.
Before you interrupt the running operations, let your employees do their jobs and get professional support. Then you can calmly devote yourself to the purpose of your event and above all to your customers.
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This article was published in the Zealancer-News 61.