Zealancer-Interview: The freelancing journey of Priscilla from Auckland
We are happy to share the details of the conversation between us and Priscilla who is an Auckland-based freelance writer, experienced in writing both SEO targeted articles and compelling advertorials for a range of websites and publications across New Zealand and overseas. She loves working with brands to improve their copy and relay their message and tell their stories.
Last month, she gave an interview to Zealancer-News. You will find the details of this interview below:
1) Tell us about yourself; how did your freelancing journey start?
I started writing professionally as a content writer in a marketing agency and then moved into public relations. The agency I worked for was owned by a publishing company and I began writing for their range of magazines on the side. After a few years, I made the move to start my own business and freelance full time. It began organically and as a way to travel while still earning an income. I always thought I would move back into a full time, 9-5 job. Just over two years later and I couldn’t imagine doing anything else!
2) What is your favourite part of freelancing?
I enjoy making my own schedule and designing a lifestyle that works for me, rather than trying to fit my personal life around work. I’m so appreciative to have the freedom to go to the gym in the afternoon when it’s quiet or sleep in if I want to work late that evening. Having a flexible schedule allows me to fit volunteer hours in as well, something I am passionate about, without feeling overwhelmed.
3) What is the biggest insight/lesson you have learned so far?
Not to stress about being too busy or too quiet! It’s something I still struggle with but it’s important to relax if you are in the middle of projects and use the time to work on your business. I always miss those times when I’m busy and juggling multiple deadlines.
4) What keeps you motivated?
Of course, there is the financial aspect. I set certain standards for myself to meet monthly financial goals in order to ensure I can fund my lifestyle while still saving for my future. But mostly, I love meeting business owners and learning about their brand. There are so many amazing businesses who just need help telling their story. It is always great to see a good business flourish and know you have played a role in helping them achieve their goals. I am very conscious of how lucky I am to have a “job” that I love, allows me to write from anywhere in the world and gives me the freedom to work on my own time. I take it seriously and have high expectations for myself so I can keep doing this work for the foreseeable future.
5) What was your most funny/remarkable project?
I have had so many unique experiences as a freelancer. One of my favourite assignments was reviewing the opening of a new hotel. This included flights and a weekend stay including a tour around the city to unique spots showcasing craft beer, bean to bar chocolate and artisan coffee. It was such a spectacular getaway and I have been back to that hotel many times since! It is filled with such great memories and it all started with a writing assignment.
6) Do you have any advice or insight for people considering starting to work as a freelancer?
For most freelancers, they were thrown in the deep end and suddenly had to create a business from scratch. Be your own cheerleader and shout your business from the social media rooftops! Do not be afraid to pitch to publications or businesses you admire but always remember not to take rejection personally - it is part of the job and not a reflection of your abilities. Decide what you value in life and work backward from there. Freelancing can be so rewarding, I encourage anyone considering it as a career path to take the plunge!
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This article was published in the Zealancer-News 66.